The Grizzlies are San Jose’s new NFL team. The mark draws inspiration from the Grizzly Bear which early Californians admired for its power and surprising speed. The California poppy provided inspiration for the color palette.
Angular marks were used to create an active, strong mark, which would resonate with the mostly male target audience, ages 35–65. Stickers were created to engage with younger fans and help them enjoy their early brand experiences.
TT Polls was paired with the mark for its strong character, wide family, and matching script counterpart.
Art Directors
Sean Bacon, Bradford Prairie
Category
Sports
Deliverables
Logo, Branded Items
From the initial sketch, angular lines were used. The head was developed into a football shape.
Initial vectorization followed closely to the developed pencil sketch.
